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What's your number? uvited.com Reckitt advisers seeking bidders will promote the idea of looking for growth outside the US, where Suboxone has not made many inroads, although the company admits it continued to expect long-term erosion of the film’s share of the overall market. Shares in Reckitt jumped 5% on the news, gaining 231p to 4731p. “Rakesh has always been clear: the focus [of Reckitt] will be on where the positive rather than the negative news is,” said Oriel Securities analyst Chris Wickham.