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Marketing through opinion leaders has become one of the most effective strategies in online promotion.
It helps organizations to connect with their followers through the recommendations of influential people.
Influencers publish posts that boost engagement in a product.
The essential advantage of this approach is its genuine communication.
Yoloco
Users tend to react more actively to personal stories than to classic advertising.
Marketers can strategically choose channels to reach the right market.
A strategic influencer marketing campaign builds trust.
As a result, this type of promotion has become an essential part of digital communication.