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Reputation management is the strategic process of influencing public perception of a company or individual.
It involves actively monitoring what is being said about you on the internet.
The goal is to highlight positive content and mitigate any negative comments or reviews.
This frequently includes engaging with customer reviews on different platforms.
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A key part is managing search engine listings for relevant queries.
Effective ORM helps build credibility and safeguard a strong brand image.
Ultimately, it is an essential practice for any contemporary business or professional.